The My Alarm Center family of brands will unite under the Alert 360 name

My Alarm Center has announced that its family of companies, which includes My Alarm Center, Hawk Security, and Alarm Monitoring Service of Atlanta (AMSA), are uniting under the Alert 360 brand. The transition is a result of the Alert 360 and My Alarm Center merger announced earlier this year and is a major step in the goal of building Alert 360’s position as a leading operator in the highly fragmented smart security industry.

“Our incredibly talented and dedicated 1,000+ team members are excited to join together under the Alert 360 name and continue our reputation for best-rated and award-winning local security services,” said Richard Ginsburg, Chief Executive Officer of Alert 360. “The security solutions we provide are more critical than ever in today’s world, and we are humbled to be our customers’ provider of choice across the country.”

For decades, Alert 360 and the My Alarm Center family of brands have provided protection and peace of mind for home security and business security systems customers across the nation. As large, national security providers, the companies have had access to advanced security technology to meet home security and commercial security system clients’ unique needs in their specific markets.

“My Alarm Center had four different brands in various markets that evolved out of our very successful portfolio acquisition program over the last two decades,” said Anastasia Bottos, Alert 360 President & COO. “We had been evaluating bringing everything under one brand for several years now, and after the merger, leveraging Alert 360 for our combined portfolio was the obvious choice.”

Alert 360 has released multiple new products and services alone in the past two years. These security solutions include remote and live remote video monitoring; a battery-powered sensor designed for monitoring property and assets anywhere; the industry’s first home security system panel with built-in face recognition; smart signal panic and verify security options; a two-way voice video doorbell, vehicle insights, with security notifications, and more. As a larger company, Alert 360 aims to increase its security options further and expand its footprint across the country.

“Alert 360 is an innovative brand, with a solid reputation for excellent service, and gives us flexibility on the marketing side to continue to evolve and adapt to customer needs beyond security,” said Bottos. “We’ve received very positive feedback from our customers and our team. It’s an exciting time, and this refresh will support our growth strategy going forward.” Customers were informed of the impending change, with an official sunsetting of the My Alarm Center brands.

About Alert 360
Founded in 1973, Alert 360 is one of the nation’s oldest licensed alarm monitoring providers. Today, the company is one of the largest providers of monitored home security and home automation solutions to homes in the United States. Alert 360 serves more than 160,000 residential and 40,000 commercial customers, primarily in the Sunbelt region of the United States. The company monitors over two million security sensors and has an active base of over 80,000 CCTV cameras installed. For more information, visit

About My Alarm Center
Founded in 2000, My Alarm Center is a leading provider of technologically advanced security and smart home automation solutions to residential and small business customers throughout the United States. With a primary focus on providing best-in-class security and alarm monitoring, My Alarm Center offers a range of services and supports more than 140,000 customers under four distinct and quality brands across the United States, including My Alarm Center, Hawk Security, Alarm Monitoring Services of Atlanta (AMSA), and ACS Security. The My Alarm Center family of brands includes Alarm Capital Alliance, which has a 20-plus-year history of acquiring residential and small business accounts from small and mid-sized security providers. For more information, visit

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